The Impact of Globalization on Qantas Airlines Marketing Strategy Essay

globalization is having a significant impact on merchandising. This is because a business, by distributing itself across worldwide borders makes its product more readily available to international customers and creates employment opportunities in the country it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and general history of Qantas need to be examined. Qantas is the oldest auraline in the English speaking world. It was founded by the three aviation pioneers Hudson Fysh, Paul McGinness and Fergus McMaster as the Queensland and Federal Territory Aerial Service in 1920 and has grown from one aircraft which offered air taxi services and joyrides to a vast, complex go operating only everyplace the world. By 1930 Qantas air routes had expanded to reach up to northwards Eastern Australia and was later purchased in 1947 by the Australian Federal Government.Globalisation is the process where a busi ness will expand and operate over international boundaries. In doing this, wider communication with the world can be established, the dominance to explore new markets can occur and employment opportunities can be created for residents of the countries in which International businesses are situated. Qantas has entered the global airline market successfully since 1958 when it offered the first round the world air service, in 1999 joined the Oneworld chemical bond which consists of eight of the worlds top airlines (Aer Lingus, American Airlines, British Airways, mainland China Pacific, Finnair, Iberia and Lan Chile). When travelling to Europe, we experienced globalisation when purchasing airline tickets through with(predicate) Qantas website which were later discovered to be affiliated w... ...h began by offering aired taxi services and joy rides. BibliographyQantas A380s flying again from Saturday after locomotive blast grounding, (2010). Online. addressable from http//www.the australian.com.au/business/aviation/qantas-a380s-flying-again-from-saturday-after-engine-blast-grounding/story-e6frg95x-1225959213793 Accessed 25th February 2012.Qantas Spirit Of Australia. (2012). Online. Available from http//www.qantas.com.au/travel/airlines/home/au/en Accessed 4th March 2012.Qantas fleet remains grounded. (2011). Online. Available from http//www.heraldsun.com.au/news/more-news/stranded-passengers-stung-by-flight-costs-in-hope-of-reaching-destination/story-fn7x8me2-1226180030416 Accessed 29th February 2012.Chapter 1 The history of Qantas. (2012). mature Smart Education.Chapter 3 Marketing. (2012). Get Smart Education.