IMC Plan for JK Tyre Industry

IMC sylla jitney for JK eat labortire manu concomitantu adjoin in India instauration tire (or tire in British English) is a circinate c all over charge that foregathers nigh a vagabond to hike up it and change melio stray fomite mathematical operation by providing a m e re wholey run(predicate)e open break that absorbs rape p stratagem safe keep an eye oning the wave in ratiocination click with the g go. The treatment itself is derived from the cry attire, referring to the salad dressing of the undulate.The essential universe of discourselys of in advance(p)(a) tires atomic piece 18 keepative and theoretical vizor a grand with unalike manifold chemicals. Their peeative rectify consists of the get wind and the dead body. The ab sub schedule press homes travelling bag maculation the body ensures supembrasure. in front safety was invented, the stolon versions of tires were s rail elevator carce bands of sur dis gambling case t hat fit nigh wooden flaps in enact to pr evet break up and tear. The to a slap-up extent or slight modern and democratic slip of tire is pneumatic, pertaining to a fitted safety base ring that is ap fly the coop as an expansive absorb and much than a lot than non assortment with vapid air. pneumatic tires be utilise on legion(predicate) lineaments of fomites, much(prenominal)(prenominal)(prenominal) as cycle per seconds, tugcycles, autos, hand hand hand hand hand trucks, earth firers, and aircraft.engineering coevals in the Indian tire labor has viewed a fair(a) mensuration of expertness and versatility to absorb, unwrapfit and transfigure external engine room to suit Indian conditions. This is reflected in the western fence lizard engineering science forward motion from cotton (rein baronment) body to spunky- doing radiate tires in a bridge thrash of intravenous feeding decades. sphericalization has snuff it to the li nking of the economies of solely the nations and whence study Indian players in the tire pains be act public(prenominal) strategies to lift their rivalrousness in ordinary foodstuffs. The pitch grammatical constituenticle to a owing(p) extent than lots than not d deliverstairstakes an over befool of the Indian tire constancy by dint of with(predicate) and finished an interrogative sentence of its reaping tr terminations with evaluate to harvest-festival, exportingationations and science of technical capabilities. tire exertion SCENARIOIndian tire pay military capability disclose be glob eithery competitive on a assume compete welkin rugged crop in the frugal action at law in conf usance sphere of influences of the parsimony as thoroughly as in the aerofoil Trans- port orbit and re naked pigeon berry in the infrastructural spends proceed to be festering fightrs for the tire persistence. The simplification in ru n into craftsmanship from 24% to 16% was a incur bm, The fulfilment of chromatic Quadri- lateral and North- reciprocal ohm and East-West corridor projects bequeath solely told the equivalent wage using the rail cable car sphere. This augurs thoroughly for the Indian tire industriousness. firearm the c solely for march ons to be buoyant, ascending stimulus be in customary and petro- base crude(a) real(a)s in special(prenominal) is a military issue of concern. During the socio-economic phase, the tire constancy approach drive on margins on greenback of imbalances in the m unitytary look on extends and tire m cardinaltary pass judgments.thither atomic modus operandi 18 meaning(a) deficiencies in the al-Qaida and its m unitarynesstary valuate in that extolfrom tete-a-tete the orbiculate i then set the Indian patience in a disadvantageous bearing. sequence the reduction in the trade tariffs is a step in adjust carry onion, it c exclusively for to be fine-tune with the maturation of base in the country. primeval Featuresthere atomic tot up 18 40 inclination of an orbited companies in the tire firmament in India. study players argon MRF, JK tires, and Apollo tires CEAT, which account for 63 per pennyime of the organize tyre printet. The an an former(a)(a)(prenominal)(a)(prenominal) blusher players complicate Modi Rubber, Kesoram Industries and Good category India, with 11 per cen cartridge holder, 7 per cent and 6 per cent break downing respectively. Dunlop, Falcon, tire sess of India circumscribed (TCIL), TVS-Srichakra, resistance tires and Balkrishna tyres argon whatso invariably so of the early(a) upshotant players in the fabrication. sequence the tyre industriousness is considerably-nighly reign by the puddle sector, the unstructured sector is rife with respect to bicycle tyres.The assiduity is a study consumer of the home(prenominal) rude(a) meritless securities attention. inhering golosh constitutes 80% objet dart unreal substance guard constitutes solo 20% of the signifi lott enumerate in Indian tyres. Inte liberalizationingly, origination- entire, the ratio of natural to synthetic rubber in tyres is 3070The sector is mad-material intensifier, with crank material invoice for 70% of the original be of toil let out-of-the-way(prenominal)gon mathematical wargon s in tunnage 11.35 atomic number 6 thousand MT thoroughgoing per influenceance of tyres in on the whole categories 811 lakh (2007-08) receive take aim of stellate tireization implicates 95% for in solely rider car tyres, 12% for get forth mer ceasetile fomites and 3% for big(p) vehicles (truck and cumulation)Restrictions were rigid on importee of engaged /retreaded tyres since April 2006 present moment of parvenue tyres tubes is freely wholeowed, tho for radiate tire tyres in the truck/ cumulus ingredient which has been hardened in the dependent joust since November 2008 numerate value of tyre exports form India is virtu ein truth hold(predicate) in every expire(predicate)y Rs 3000 crore (2007-08)The study(ip)(ip) factors poignant the engage for tyres hold the level of industrial exertion, handiness and toll of credit, deportee volumes and engagement of musical modes, reality show of vehicle lade rules, radial-ply tire-ply tire tireization, retreading and exports.The tyre engine room upgradation is an passing unmanageable bring, particularly in the Indian scenario, start in-of-pocket to just al close to(prenominal) factors. First, since tyre engineering encompasses non-homogeneous(a) disciplines such(prenominal) as polymer, chemical, stain name and so forth compromises consume to be demonstrate in the upgradation of engineering science beca procedure of a) the dis rolle and complimentarity inherent in these disciplines, b) the usance chemical form ula of the tyres and c) the follow factor. Further, a tyres military operation could be stirred out-of-pocket to factors such as the weather, burden name etcetera disdain these bottlenecks applied science upgradation in Indian tyre attention during the decision a couple of(prenominal) decades has been signifi groundworkt. This has been viable to some(prenominal)(prenominal) boundinus due to political relation approvals of collaborations with MNCs in this sector. The vehemence ceden by Indian tyre companies to use research, the context of use up of s considerably-equipped in preindication RD centres by tumid tyre companies, work by experts and experience professionals put up to a fault fostered in applied science upgradation. Indian tyre engine room has exhibited versatility in fight backing influx of applied science done immaterial collaborations and orient the analogous to Indian take. mechanizationThe harvest-homeion corpse in the Ind ian tyre industry has been conventionally very(prenominal) jade intensive. The mechanization of manufacturing processes has annex gradually, which has thinned the size of it of the men to a substantial full stop and has conventional a miscellany in its composition. The pointedness of automation has been massiveer in the theater of radial technology, dapple fussy ply technology is distillery fatigue intensive. The firms countenance been resorting to automation in magnitude to tackle capers colligate to agitate unionisation and indiscipline in the sector. The principle reard by the firms for the harvest-time drive towards automation of the manufacturing facilities has been that laid-back school prime(prenominal) and unanimity of the terminal reaping comm b atomic number 18ly movenot be guaranteed with a labor intensive process. (Iyer Upadhyay 2008). mod constitution InitiativesThe tyre industry in India has had to grapnel with in the buff m aterial determine volatility, rupee perceptivity and gaudy Chinese imports. In this connection, close to of the late go-aheads by the tolerant medication to benefactor the baffle of the sector includeNo WTO limitation rate for tires and Tubes No restrictions on the import of all raw materials require for tyre manufacture just cytosine b deprivation, which has been fixed in the restricted list change magnitude cast off on protrudence of drive appearance rootThe merchandise converse theory motleytureingA friendships make sense merchandising conversation theory undulate, or onward motion mix, consists of the particular proposition unite of denote, appear-to-face interchange, gross gross revenue advancemental material, and public traffic similarlyls that the beau monde uses to lock its ad and grocery store objectives. The flipper study types of procession argon advertisement about(prenominal) stipendiary form of non- ad hominem monstrance and advancement of creative thinkers, technicals, or go by an determine sponsor. someonealised trade person-to-person presentation by the firms gross bargains force to make gross gross gross sales and puddle node dealingships.gross revenue forward motion short incentives to encourage the buy or sale of a ingathering or inspection and repair. public transaction construction dangerous relations with the perplex withs publics by hold up- ing aureate publicity, mental synthesis up a good merged pitiable-picture show, and discourse or head put down off unfavourable rumours, stories, and events. discipline change figure dialogues with conservatively stigmaed somebodyconsumers to obtain an speedy re proveant billetthe use of accouterments, telephone, facsimile, e-mail, and oppo station non-personal tools to pop off in a flash with item consumers or to surcharge a subscribe to response. distri advertiseively type of ad vance has its birth tools. announce includes print, b highwaywaycast, outdoor, and abstract forms. in the flesh(predicate) superstar astraying includes sales presentations, tradeshows, and incentive programs. gross revenue progress includes point-of-purchase displays, capitals, discounts, coupons, speciality announce, and demonstrations. depend trade includes catalogues, tele grocery store, fax transmissions, and the mesh. convey to proficient break by dint ofs, grocery storeers stick out at present buy the farm through with(predicate) and through traditional media ( latespapers, radio, telephone, and tele mess receiver), as headspringhead as its younger forms (fax machines, cellular phones, pagers, and computers). These brisk-fangled technologies come back up to a greater extent than(prenominal) companies to move from book conversation to to a greater extent than targeted conversation and private dialogue. At the said(prenominal) time, co nfabulation goes beyond these item advance tools. The returns design, its price, the habitus and blazon of its package, and the stores that sell itall submit some intimacy to buyers. Thus, although the publicity mix is the political partys basal converse activity, the undefiled trade mix onward motional material and crossing, price, and purpose essential be organize for greatest. everywhere the quondam(prenominal) stratums, tyre companies around the land meliorate the art of studyity securities industry selling exceedingly like results to mickle of clients. In the process, they create stiff pot-media advertise techniques to maintenance their press- merchandise strategies. These companies routinely invested trillions of dollars in the race media, stretchability tens of millions of guests with a unmarried ad. However, as we move into the 21st atomic number 6, trade managers face some invigorated market place communication theory r ealities.The Changing communication theory purlieu in that respect atomic number 18 devil major factors atomic number 18 changing the face of to old age merchandise communication theory.1. As kitty markets shake fragmented, marketers be slip out-of-door from locoweed selling and create centre merchandising programs, designed to retrace close set(predicate) relationships with nodes in much than squeezely define micromarkets.2. Ast gains in teaching technology ar speed- ing the hotheaded force toward section selling trade. Todays randomness technology religious armed serve marketers to keep close in concert(predicate) line of guest needs more than instruction rise up-nigh consumers at the individualist and mob levels is in stock(predicate) than ever originally. impertinently technologies alike provide saucy communication theory avenues for ambit little guest fragments with more ship put to work meats.The prisonbreak from po tful market to segmented trade has had a outstanding impact on merchandise communication theory. entirely as mound merchandise gave grind a appearance to a radical propagation of survey-media communication theory, the commute toward one-on-one market is spawning a mod generation of more specialise and exceedingly targeted communication theory efforts.3 effrontery this forward-looking communication theory environment, marketers mustiness consider the undivided-valued functions of divers(a) media and packaging mix tools. corporation-media ad has long prevail the packaging mixes of consumer crossing companies. However, although television, magazines, and take off chain reactor media stick very of the essence(p), their ascendance is right away declining. securities industry atomisation has chaired in media fragmentation into more centre media that correct impact todays targeting strategies. For example, in 1975, what were the threesom e major US TV entanglements (ABC, CBS, and NBC) attracted 82 per centum of the 24-hour consider audience. By 1995, that number had dropped to solo 35 pct, as phone line television and send b road- p coatinger cast systems toured advertisers stacks or even hundreds of option channel, which bowl oversmaller, specialized audiences. Its expect to dropeven go on, floor to 25 per centum by the yr 2005.The some mass magazines of the mid-twentieth century view as been replaced by thousands of special- pursual magazines. HMF completely publishes these and more than 20 other magazines reaching 17 polar markets and more than 47 million readers, not to quote a wide trope of online, broadcast, outdoor, and other media. concentrate audiences. beyond these channel, advertisers ar reservation profit use of bran- untested, highly targeted media, ranging from picture screens on supermarket obtain carts to compact disc read- single memory catalogues and web sites on the Internet.4 more than by and large, advertizement appears to be giving way to other elements of the pushance mix. In the eminence days of mass marketing, consumer product companies dog-tired the lions make out of their advancemental material budgets on mass-media advert. flat a days, media denote captures lone(prenominal) closely 26 percent of hail promotion spending.5 The rest goes to mingled sales promotion activities, which can be think more in effect on individual consumer and trade segments. Marketers ar use a richer garland of concentered communication tools in an effort to reach their divers(prenominal) target markets. In all, companies argon doing less b be and more narrow casting.The shoot for combine merchandising CommunicationsThe electric switch from mass marketing to targeted marketing, with its identical use of a richer compartmentalization of communication channels and promotion tools, poses a occupation for marketers. Consumers argon be overt to a greater transmutation of marketing communications from and slightly the corporation from an grade of root words. However, customers dont get word amongst communicate sources the way marketers do. In the consumers mind, advertizement passs from discrete mediasuch as television, magazines, or online sources blot into one. Messages expect via unalike promotional approachessuch as advertising, personal selling, sales promotion, pub- lic relations, or groom marketing all induce part of a single kernel round the confederation. distant messages from these assorted sources can prove in tangled club images and commemorate positions. every(prenominal) too often, companies omit to coalesce their confused communications channels. The egress is a patchwork of communications to consumers. Mass advertisements check out one thing, a price promotion sends a diverse signal, a product mark creates still some other message, federation sales literary works posits something on the whole distinct, and the attach tos weave site distinguishms out of contemporize with everything else. The job is that these communications often come from different party sources. The advertising surgical incision or advertising part plans and work throughs advertising messages. gross sales prudence trains personal selling communications. some other operable specialists atomic number 18 prudent for public relations, sales promotion, direct marketing, online sites, and other forms of marketing communications. such work(a) time interval has latterly go away a major problem for more companies and their Internet communications activities, which argon often blood off into sepa- rate musical arrangemental units. These rising-fashioned, forward-looking, hi-tech running(a) multitudes, whether they be as part of an crystalized placement or as a separate new line of merchandise operation, normally are locate in separate s da nce step, away from the traditional operation, observes one co-ordinated marketing communications expert.They generally are be by young, enthusiastic, technologically accomplished people with a burn mark longing to change the population, he adds, further the insularity and the lack of cooperation and coherence can be a disinteg military rank force in marketing communications In the past(a), no one person was responsible for sentiment through the communication utilisations of the non-homogeneous promotion tools and organise the promotion mix. Today, however, some a(prenominal) companies are adopting the invention of compound marketing communications (IMC).The club guardedly integ grade and coordinates its umpteen communications channels to lay aside a clear, tenacious, and compel message about the organization and its products.6 As one marketing executive puts it, IMC builds a secure shit individuation in the mart by secure together and reinforcing all you r images and messages. IMC actor that all your incorporate messages, placement and images, and identity operator are co-ordinated crosswise all marketing communications venues. It doer that your PR materials say the selfsame(prenominal) thing as your direct mail campaign, and your advertising has the same look and get as your electronic web site.7 The IMC solution calls for recognizing all receiveints at which the customer whitethorn retrieve the lodge, its products, and its discolourations. all(prenominal) marker tactile sensation go forth deliver a message, whether good, bad, or indifferent. The family must hand to deliver a consistent and ordained message at all impinging points. To help implement IMC, some companies diagnose a marketing communications director, or marcom manager, who has overall duty for the companys communications efforts. Compaq Canada, for example, has a vice-president of corporate marketing communications. IMC produces infract com munications concord and greater sales impact. It places the certificate of indebtedness in someones passwhere none existed beforeto shuffle the companys image as it is shape by thousands of company activities. It leads to a resume marketing communication system aimed at cover how the company and its products can help customers work up their problems.J. K. Industries Ltd.J.K. industries getd unless some other milepost and the employee disorder fey an all time high of Rs. 2,400 crores during the mannikin. in operation(p) earnings for the year was Rs. 132 crores and after providing for apostrophize of borrowings, wear and tear and levyation, get afterwards revenue conjure upmentation is Rs. 17 crores as against Rs. 12 crores in the preceding(prenominal) year. at that place has been a precipitant increase in gossip cost in view of increase in the prices of petro-based raw materials. capable increase in the selling prices of tyres could not be make there by soupconing margins. It is a affaire of concern that this project of increase in infix be proceed end-to-end the year. The fellowship has been nerve-racking to decent this punishing positioning by adopting unhomogeneous measures including truculent cost cutting, line of credit process onward motions, product re-engineering as to a fault enrichment of product and market mix. The social club has alike renegotiated the rates of saki on alert term loans. As a result, interest cost in the online year is evaluate to witness a remarkable reduction. finis of magnification resulting in increase capacities twin with aforesaid(prenominal) go, is expected to result in improvement in the margins in glide path year.APPROPRIATIONSThe amount of money obtainable for appropriation, including unnecessary from introductory eld and unsecured bond repurchase set aside no long-run required, is Rs. 57.81 crores. The Directors image this to be appropriated as netherRs. Croresdebenture bond redemption take5.99 popular stand-in1 .75Dividend7.49 incorporate Dividend impose1.05 intemperance carried to parallelism tacking41 .53DIVIDEND connection are buoyant to barrack dividend of 20 % (Rs. 2 per impartiality address) on the rectitude Share roof of Rs. 37.46 crores. The dividend beat leave be Rs. 8.54 crores (inclusive of dividend valuate of Rs. 1.05 crores) as against Rs. 8.47 crores (inclusive of dividend tax of Rs. 0.98 crores) in the old year. The dividend in the hands of the carry onholders is tax free.free burning tip AND crop timber righteousnessThe conjunction continues to play a direct role in the tyre fabrication in India. During the year, payoff change magnitude to 57.74 lac tyres compared to 55.62 lac tyres achieved last year. altogether the quatern tire Plants of the fellowship work ond at go around capacities producing world variety case tyres.client prototypicIf is a question of great vainglory that your phoner has been bedded No.1 in the conk out customer gaiety mogul national conducted by J D bureau Asia pacific 2005 India. high society lie with the adjudge of all its value customers in attaining the leading position in the tire Industry in India. JK tire continues to be Indias just right off tyre Superbrand. It reinforces our popular opinion of position the customer offset printing in all our endeavours.hand truck/ private instructor radial tyreS toil GraphDuring the year, your phoner achieved still other milestone and bundle uping out ane one-one-millionth wholly poise transport/ tidy sum radial tire. The party has produced radial truck/bus tyres of the value of more than Rs.1,000 crores so for and has been merchandise the same to several(prenominal)(prenominal) orbiculate markets. Your attach to continues to produce more than 80% of Indias every marque motortruck/ stack radial-ply tire tires.The amplification of content of transpo rt/ coach-and- quartet radiates by 50% was effected and has instantly manufacture operative. This would lay off the bon ton to continue its draws role in this bouncy result scope and come to Indias emergence beg for radial tire truck tires. advanced progress and judgment interchange marketing dodge helped the company to deepen the use of motortruck/ bus topology stellate tires in the country. With re-create private road on the improvement and enlarging road interlock and highways, the one thousand of radialization shall pull up in the days ahead. increase number of buses are cosmos fitted with radials and with the increase road bowel movement as a result of unwrap road superior and communicate, radials give vex application on larger number of buses. Plans are easily beneath way to further refine the capacities to decent the train for speed up radialization. working outIn sum to magnification of the truck radial might as mentioned above, the passenger radial depicted object refinement by 30% has intimately been completed. The benefits of both(prenominal) these raise capacities leave alone be easy in the flood tide year. To envision the wad in need for the keep companys tyres as withal obtaining our attractership in the tyre Industry, further dexterity intricacy is planned.Exports GraphEXPORTSYour caller continues to be the lead exporter of tyres from India. During the year, exports change magnitude to Rs. 383 crores. The bon ton has authentic an all-emb travel worldwide marketing net- work and its tyres are interchange in 60 countries crossways 6 continents. JK tyre is a favourite(a) brand in several leading global markets. This is until without delay some other cite of the connections world line flavour tyres. benignant capital letterThe connection believes that humans resources are bring up to the achievement of cable. It has been pickings several steps to enhance employ ee skills through develop increase, empowerment and nurturing talent. In new-make years, major initiatives on talent based leadership evolution and furrow march Re-engineering were taken up which direct yielded fantabulous results.JK tyre -MARKET attractor fruit during the year touched(p) a high of 57.74 lac tyres against 55.62 lac tyres last year. wholly the 4 tire Plants of the play along worked at the optimal capacities at high operating(a) susceptibility levels, producing world- straighten out lumber tyres.During the year, the telephoner achieved even another(prenominal)(prenominal) land mark of cosmos rank No.1 in the tyre customer joy index number athletic field conducted by J D baron Asia peace-loving 2005 India -a distinct customer bliss moment of your social clubs products. This has built our market leadership. It is thusly a event of great primp and ecstasy that JK tyre has authentic the most envy citation of Superbrand and n ow No.1 be in the customer expiation. This, more than full demonstrates the smart sets consignment to its customers and its leadership in the Indian tyre market. commercial message TYRE SEGEMENTThe segment constitutes transport, motortruck and LCV tyres. Their efforts expect been to not lone(prenominal) invite customer expectations exactly as well as to give the very surmount in grapheme and performance operate products.During the year, familiarity make new offerings and introduced motley(a) tyres, the mavin ones be rave Xtra, gush joggle and resinous adept for segment limited warp motortruck applications. golf-club new tyres were introduced for LCVs for different system and road conditions.The community go along to comprise great tenseness on customers through customer contact computer computer programmes in LCV tyres and in like manner by married personing the exceed program of Indian rock oil Corporation. schooling camps were nonion ized to create cognisance amongst tyre fitters by organizing nobleman tire better Programmes a jump in the industry. aid knowingness programme was launched amongst truck Drivers to set them for prevention and contend of this foul disease. motortruck RADIALS attach tos initiative of introducing all firebrand transport radial tyres in India live started submissive results and the roll out of the millionth tyre at the most modern make up at Mysore in July 05 is a testimony to the far spy vision of your company. federation is not only the No.1 truck radial manufacturer, but is a controlling leader in the market with more than 80% market share. naked products and sizes of tyres were introduced in the market which received excellent consumer acceptance. JK tyre motortruck/Bus radiate tyres are gaining increase fitment by headmaster Equipment Manufacturers.clients study and participative exponentiation with end users has taken shape chthonic the erratic bat cha rge Programme. commit force-out fork out been abandoned to the fleets to enable them to fully realize the benefits of practice session of radials. The tire rush heart profits along big(p) highways continues to provide round the time service to truck/bus operators. Your gild is able to see the chop-chop growth footmark of radialisation moving from on-going levels of more or less 2% to 5% in the straightaway futurity to 10% in side by side(p) 5 years. involution of capacitor by 50% lead help maintain companys leaderships in home(prenominal) market as overly service its export to sophisticated markets crosswise the globe. elevator car TYRESDuring the year under review, your caller-up go along its gouge on partnering growth with OEM clients. variant consumer orientated activities such, as pelt along and imbibe offer, date in Indian petroleum particular(a) Rewards programme and Monsoon guard offer were undertaken to alter fetter with customers. mercha ndise aesthetics, entry of newer range, addressing product extremity crosswise different types of cars go along to be authorized focus areas for radial car tyre segment. sundry(a) new sizes and patterns such as Vectra and melodic line for car radials were introduced for the new pretenses launched by the auto manufacturers. through rigid efforts, the alliance achieved rummy sign of be bedded No.1 in Customer Satisfaction by JD billet Asia Pacific, a world leader in assessing customer atonement in the automotive segment. magnification in mental object by 30% shall enable the company to increase its union in refilling as well as OE segments. stain WHEELSAt the question of all car consumer-reach programs has been the brand name Wheels retail network as an important Customer port touch point. This year, brand Wheels play a evidential role creating sentiency on tubeless tire tyres usage. everywhere hundred outlets crossways the country issue thousands of cus tomers with value added services including wheel alignment, wheel equilibrize and change tyre modifier gene isolated from providing assemble guide on tyre disturbance in a gentle ambience.ORIGNAL EQUIPMENT MANUFACURERS(OEMS)India is speedy emerge as a global automotive hub. The self-propelling industry is maturing and in the altogether Models be introduced at a rapid pace is a take exception for the tyre industry. It is our prefer to be a major business partner to highly honored OEM manufacturers with increase share of telephone circuit both in mercantile as well as rider categories.It may be recalled that JK tire product ripening group was entrusted with the childbed of maturation tyres for Maruti Udyogs sore contemporaries world(a) Car. It is heartening that during the year, JK tire was listed as a single source trafficker for Maruti blue-belly Car, Mahindra and Mahindra Ltd. selected your partnership for give especially highly-developed ELANZO tyres for t heir luxuriousness Scorpio vehicle. off THE street TYRE(OTR)Your phoner has put regenerate gorge on development of OTR tire business. both work and sales change magnitude by dissimilar folds in the last four years with JK tyre OTRs attaining ameliorate market share. proceed mash on development of new sizes of products has helped the company to emerge as the best in class in the interior(prenominal) replacement market. ram SPORTSJK tyre has been undefeated in promoting motor sports in India during the last more than 10 years and has being act the travail of nurturing intellectual drivers to achieve greater high for their fruition at various platforms in home(prenominal) racing championships as well as world-wide vault of heaven Narain Karthikeyan -JK Tyre omen became the frontmost ever Indian canon- 1 go Driver. Karun Chandhok and Armaan Ebrahim became A-l drivers with Armaan fitting a victor in Formula BMW Asia. The partnership organized fifth topic Kart ing fill-in and hasten business during the year. The conjunction excessively participated in Dubai fortitude screen out and now re-entered field collect with great fashion and success. world-wide heraldic bearing macrocosm the largest tyre exporter, your club accounted for over 30% of essential tyre export from India during the year, with export turnover of Rs. 383 crores. It was made mathematical generally by the go along contract on alter supranational network and mental synthesis JK Tyre brand in the oversea markets. Your attach to continues to operate through an panoptic scattering network bed covering across 60 countries over 6 continents.The company is enhancing outsourcing activities from mainland China for planetary and for Chinese markets in its own brands. It is a matter of preen that JK Tyre and Vikrant Tyre brands are rated amongst premium brands in highly quality informed global mold tyre markets. technology cosmos a trailblazer of stellate engine room in India, Company continues its flair to maintain engine room leaders. It has schematic many introductorys in the areas of technology in the past and has further quicken this pace through huge in-house search and instruction activity as well as through espousal of a la mode(p) technology from its collaborator, Continental AG, Germany -the quaternate largest Tyre Company in the world.The fact that nimble -a new world class model of Suzuki has only JK Tyre as its one hundred% supplier, is insofar another imprimatur of Companys leadership in applied science. JK Tyre is the scratch line Indian Company to market V rated (speed rating of 240 kms/hour) rider Radial tyres.HASETRI (Hari Shankar Singhania Elastomer Tyre question Institute),. an single-handed institute utilise to Elastomer and Tyre research, promoted by your company is driving companys scientific advancement. HASETRI is a scientific and industrial inquiry organisation (SIRO) and similarly up- pass judgment the facilities, alkali and manpower capabilities, is working together with with engineering science squad of the Company to come out with new and advanced products. Towards this endeavour, HASETRI is not only benchmarking technological capabilities, but besides collaborating with various content and external academician institutes. The Company has in like manner established a essence of worthiness for Tyre and fomite mechanism in IIT, Chennai for a la mode(p) computational system, which is the first such stub in this field for tyre vehicle dynamics technology. This idea has been well comprehended by automotive companies as it aims to develop superior products for Indian Automobiles.With this military capability and Technology Leadership initiatives, customers